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Classic Italian Taste
Why is Nestlé Waters introducing Classic Italian Taste?
Sanpellegrino are introducing for a limited time only a Classic Italian Taste variant to the Sanpellegrino Fruit Beverages range. This delicious, bursting with citrus flavour, refreshing drink celebrates the brand’s Italian heritage. As a tribute to the brand's Sun ripened Sicilian Fruit, the pack has been decorated in a traditional eye catching Majolica pattern (Italian pottery design from the Renaissance period).
Are you introducing the Classic Italian Taste because you have had lots of negative feedback on your new recipe?
No we are not. The new reformulated Sanpellegrino Beverages have been performing very well in the market. Consumer taste tests the formulas have also achieved very positive results. This new addition to the range gives consumers choice in regards to which variant they wish to enjoy.
How does introducing a high sugar drink fit in with your Health and Wellness strategy and your commitments to reduce sugar in across your products?
The Sanpellegrino Classic Italian Taste is available in small individual servings. The Classic Italian taste recipe targets adult consumers as premium indulgent beverages for occasional consumption. This new addition to the range gives consumers choice in regards to which delicious variant of SFB they wish to enjoy.
Is the Classic Italian Taste the same recipe as the before you reformulated your products?
No the Classic Italian taste is not the same recipe, the Classic Taste has less sugar than the recipe that was phased out in 2018.
How much less sugar?
The Classic Taste has 10% less sugar than the recipe that was phased out in 2018.
What is Majolica Design?
Maiolica, also called Majolica, is Italian pottery from the Renaissance period. It is decorated in colours on a white background, sometimes depicting intricate historical and mythical scenes.
Where can I buy it?
How much does it cost?
Pricing is at the discretion of the retailer.
1. Why has Sanpellegrino changed its formula and replaced sugar with stevia?
For the past two years, SANPELLEGRINO has been on a mission to further reduce the overall sugar content of the Sanpellegrino Sparkling Fruit Beverages, having removed 10% of the total sugar content in 2015. This comes as part of a long-standing commitment by Nestlé towards reducing the level of sugar in all its beverage and food products. Part of this reduction is down to replacing sugar with stevia leaf extract (steviol glycosides). This stevia leaf extract has a sweet taste which is why it is used as a sugar substitute.
Further recipe changes to the Sanpellegrino Sparkling Fruit Beverages range now means a significant amount of total sugar has been removed from the recipes across the UK range to less than 5g per 100ml. The newly formulated range has been made available on the market from April this year, in both can and glass bottle formats.
2. How much sugar has been removed?
Prior to the change, our range of beverages contained an average of 9g of sugar per 100ml. The reformulation has removed an average of 40% of the total sugar content compared to the original recipes, reducing it to less than 5g per 100ml.
3. Does this mean the taste has changed?
The change, incorporating stevia to replace a proportion of the original amount of added sugar, has been carefully managed to ensure that the unmistakeable Sanpellegrino taste remains. Our thorough taste tests have resulted in very positive feedback.
4. What is different?
Sanpellegrino Sparkling Fruit Beverages has replaced a proportion of the added sugar with Stevia. Stevia is a sweetener that comes from a natural plant source and its sweetness is the reason why Sanpellegrino decided to use stevia as a substitute for sugar.
Previously, our range of beverages contained an average of 9g of sugar per 100ml. The reformulation has removed an average of 40% of the total sugar content compared to the original recipes, taking it down to less than 5g per 100ml. There are, on average, 70 calories in each can of Sanpellegrino - approximately 60 calories less than in the previous recipes.
5. What has replaced the sugar?
Sanpellegrino Sparkling Fruit Beverages recipes are blended with stevia, a sweetener that comes from a natural plant source. Stevia leaf extract is used as an alternative to sugar in foods and beverages all around the world. Creating soft drinks with stevia is how Sanpellegrino has managed to keep its authentic taste whilst being able to reduce the overall sugar content.
6. How many calories are in a can of Sanpellegrino Sparkling Fruit Beverages following the reformulation?
There are, on average, 70 calories in each can of Sanpellegrino, approximately 60 calories less than in the previous recipes.
Previously, our range of beverages contained an average of 9g of sugar per 100ml. The reformulation has removed an average of 40% of the total sugar content compared to the original recipes, taking it down to less than 5g per 100ml.
7. Does the new formula affect the full range of beverages?
Yes. The full UK range of reformulated Sanpellegrino Fruit Beverages was rolled out from April 2018.
8. From when has the new version been made available for purchase?
The full UK range of reformulated Sanpellegrino Fruit Beverages was rolled out in April 2018. The new Limonata, Aranciata and Aranciata Rossa beverages were the first to hit the shelves in April 2018, and the remainder of the reformulated range is being rolled out from June 2018.
9. Why is the recipe change not communicated on the can?
We have proactively communicated the change through various media and digital channels, as well as on the shrink packaging of the cans.
10. What exactly is the sugar levy?
The UK government announced in the 2016 Budget the intention to introduce a soft drinks industry levy in April 2018 on soft drinks sold in the UK. The levy applies to all soft drinks with a total sugar content above 5 grams per 100ml, with a higher rate for drinks with more than 8 grams per 100ml. The levy does not apply to milk-based drinks or plain fruit/vegetable juices with no added sugar.
The Soft Drinks Industry Levy applies rates of 18p per litre charge for the lower threshold and 24p per litre charge to the upper threshold of total sugar content.
1. What is stevia?
Stevia is a small, leafy plant that was first discovered more than 200 years ago by the native people of South America. The leaves of the stevia plant are naturally sweet and can be treated and purified into stevia leaf extract, which is used in foods and beverages around the world.
2. Is stevia natural?
Stevia leaf extract is sourced from the Stevia plant which is found in nature.